Ing. Andy Mazan, MBA
Sales | Marketing | Customer Care & Service
My SKILLS
BUSINESS STRATEGY
Setting a company's plan to achieve specific goals and objectives and to gain a competitive advantage in its market. From Vision and Mission, Key Values, Goals, to Competitive Advantage, Action Plans and Adaptability.
MARKETING
Identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and delivery of products or services.
SALES
Engaging with potential and current customers to persuade them to purchase a company's products or services. Customers are partners. Partnership means commitment to develop cooperation in mutually valuable and sustainable way.
CUSTOMER CARE & SERVICE
Fueling business success through tailored strategies and insightful guidance. From optimizing operations to seizing new opportunities, navigating through complexities and unlocking business growth potential.
CUSTOMER EXPERIENCE
Today’s customer expects companies to be agile and consistent in quality of service. I focus on mapping and understand customers' journeys and on providing a consistent experience across all touch points.
EDUCATION
I share my expert knowledge and experience through dedicated marketing, sales and leadership workshops.
My Track
REFERENCES
Corporate companies | SMEs | Czech and Slovak Universities | Research Institutes | Hospitals | Laboratories
WHY? The PURPOSE why companies are in business.
I had an interesting an lively discussion at the workshop of CEOs organized by Arthur Hunt and the Czech-german Chamber of Commerce. From my own experience, managing multifunctional team of great professionals, a clearly defined VISION and WHY (purpose) of what we strive to accomplish not only connects the team but also brings other multiple benefits such as ... 1. Higher motivation while having a meaning to work, 2. Driving innovation, 3. Accelerated decision making, 4. Empowerment, 5. Strength and Resilience in hard times, and surprisingly, even 5. Improved customer retention. Easy to set and maintain? Not at all! It requires a clear definition of the VISION and the WHY, further training programs, workshops and recognition system to reinforce it. But what is the most important to this is that you have to live by it every day, every interaction - both internal as well as external, from the top down, from the bottom up, and across ... and you have to be consistent. www.andymazan.pro
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Business Marketing: Understand What Customers Value
“Everything is worth what its purchaser will pay for it.” How do you define value? Can you measure it? What are your products and services actually worth to customers?
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The Lifecycle Marketing Model
Planning and optimising across the whole customer journey is the most effective way to win and retain customers.
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The future of AI: What to expect in the next 5 years
AI's impact in the next five years? Human life will speed up, behaviors will change and industries will be transformed -- and that's what can be predicted with certainty.
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